Many of the established businesses have witnessed poor performance at their relevant markets, signalling the occurrence of negative changes. Such markets needs to be reassessed for all emergent factors. There might be new opportunities to capitalize on, and re-position the business to get the best out of them. Some businesses or government agencies have established their strategies for some time, and would need to evaluate them and refocus their directions at the current status through a realistic strategic gap analysis. It is here where Strategy Optimization Consultancy would dedicate their competencies to study the business position at the relevant market/ industry, and assess its ability and required capacity to refocus its strategy on the targeted customers/ community.